Imagine being invited to a party where you don’t know anyone. You grab a drink, stand in the corner, and watch. After a while, you start noticing things: people laughing, the music that everyone seems to love, what drinks are the most popular. You didn’t ask anyone directly, but you’ve learned a lot just by observing. Now, imagine if you’d walked into that party and actually started talking to people. You’d learn even more! This is the essence of user research in UX/UI design. You’re not just designing for yourself; you’re designing for others – real people with needs, goals, and emotions.

User research is like that crucial party reconnaissance, except instead of figuring out who likes karaoke, you’re figuring out what your users need, what frustrates them, and how you can make their experience better. It’s the backbone of a successful UX/UI design process because it helps ensure that what you’re building is actually useful and enjoyable for the people using it.

Duration: 20:00

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