Ever visited a website and felt totally lost? You just wanted to buy a pair of socks, but now you’re three pages deep into a maze of irrelevant links, scrolling past unhelpful categories like “Sock Philosophy” and “The History of Socks in Ancient Greece.” Before you know it, you’ve abandoned the site entirely, deciding that your old socks aren’t so bad after all.

That’s where Information Architecture (IA) comes in. It’s the behind-the-scenes hero of UX/UI, ensuring that users never have to wander aimlessly through the labyrinth of a poorly designed website or app. It’s the Google Maps for digital products – helping users find their way to exactly what they need, no detours necessary.

But IA doesn’t get the glory it deserves. It’s the secret sauce of great user experiences, and once you get a handle on it, your designs will not only make sense but also feel intuitive and, dare I say it, delightful. Let’s dive into what information architecture really is, why it matters, and how you can use it to level up your UX/UI game.

Duration: 20:00

Files: Download