Color is one of the most powerful tools in a designer’s arsenal. When you think about it, the colors we see on a screen are just light bouncing around – yet, somehow, they evoke emotions, draw attention, guide decisions, and sometimes even get people to click that “Buy Now” button. But while it might be tempting to slap your favorite shade of neon on every button, color in UX/UI isn’t about making things look “pretty” – it’s about crafting an experience that’s both visually appealing and functionally sound.
In color theory for UX/UI design, I’ll dive deep into how to harness the psychological power of color, avoid common color pitfalls, and use color strategically to create interfaces that people love to use (and don’t want to flee from). Buckle up, because we’re about to get colorful!