Imagine being invited to a party where you don’t know anyone. You grab a drink, stand in the corner, and watch. After a while, you start noticing things: people laughing, the music that everyone seems to love, what drinks are the most popular. You didn’t ask anyone directly, but you’ve learned a lot just by observing. Now, imagine if you’d walked into that party and actually started talking to people. You’d learn even more! This is the essence of user research in UX/UI design. You’re not just designing for yourself; you’re designing for others – real people with needs, goals, and emotions.