Let’s face it – users don’t always take a straight path to get what they want. Sometimes they meander, take detours, or get lost in a maze of clicks and confusion. And while you, the UX designer, might have mapped out a perfect, logical flow, your users are out there having an entirely different adventure. This is where user journey mapping comes in. Think of it as your treasure map to understanding the twists, turns, and bumps that users encounter when interacting with your product or service.